How 22 GPU clouds and inference platforms position, message, advertise, and publish, mapped against the white space available to an EU-sovereign challenger. Compiled from live websites, funding records, LinkedIn content, and ad libraries on June 11, 2026.
Horizontal: who they sell to, developers and individual builders on the left, enterprise and CFO-led buying on the right. Vertical: what they sell, raw infrastructure at the bottom, abstracted platforms and token APIs at the top. Circle size tracks funding scale; blue ring marks EU-rooted players.
Every card is built from their live homepage, pricing presentation, funding history, and LinkedIn output. The lesson line is the takeaway for Lyceum specifically.
What the whole field says, how often, and who says it loudest. Crowded themes are table stakes; thin ones are openings.
Sweep of Google Ads Transparency Center, LinkedIn Ad Library, and Meta Ad Library for the ten most direct competitors.
Synthesis across all 22 competitors: the positions nobody owns convincingly, ranked by how directly they convert into pipeline.